Analisis Maqashid Al-Syari’ah Dalam Keputusan Konsumen Memilih Hunian Islami Pada Perumahan Vila Ilhami Tangerang

Atiqi Chollisni, Kiki Damayanti

Abstract


This research aims to develop a theory of the role of the
Maqashid al-Sharia as the basis for the decision of a Muslim consumers.
It includes protecting religion (hifdzu-din), protecting the soul (hifdzunafs), protecting the mind (hifdzu-'aql), protecting offspring (hifdzunasl), and protecting the property (hifdzu-mal). Muslim consumers have
the advantage that they meet their needs not just to meet the individual
needs (material), but also meet social needs (spiritual). In Islam, a
Muslim consumer should reflect his relationship with God (hablu mina
Allah
) and man (hablu mina an-nas). This concept is not found in
conventional consumer behavior. This research was conducted in the
residential property industry that creates Islamic house concept. Islamic
house concept is a residential concept based on sharia law. The research
method used rating scale as a measure to determine the elements of the
maqasid al-shariah were most responsible for Muslim consumer
decisions. The results of this study indicate that the elements of the
Maqasid al-Sharia is very important, especially from the element of
protecting religion (hifdzu-din), then protecting the property (hifdzumal), and the last is to protecting offspring (hifdzu-nasl).

Keywords


Maqasid al-Sharia, Islamic house concept, muslim consumer decisions.



DOI: https://doi.org/10.47903/ji.v7i1.47

DOI (PDF (Bahasa Indonesia)): https://doi.org/10.47903/ji.v7i1.47.g42

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